Fernanda Tornell | Producer

Lead Producer

Other

1. U.S. BANK | “Under Control” Full Campaign

Led the director search and collaborated with senior producer throughout the bidding process for this multi-platform campaign. Helped manage early-stage production logistics, scheduling, and creative alignment. Worked cross-functionally with internal teams and external vendors to set the production up for success across TV, radio, social, and display deliverables.

2. COLOGUARD | “Te Toca” Full Campaign

Supported senior producer on full multi-platform campaign, assisting with director research and outreach during the early stages. Worked closely with creative to ensure a smooth lead-up to the shoot.

3. USPS | “Siempre en Casa” Full Campaign

Supported the lead producer through the full production, assisting with the director search, bidding process, and all through production. After wrap, led the post-production process to deliver final assets on time and to spec.

4. USPS | “” Full Campaign

Supported the lead producer assisting with the director search, bidding process, pre-pro and through post production.

FERNANDA TORNELL

Started career at Casanova // McCann, diving headfirst into the fast-paced world of agency life. Leads small shoots to major productions, at the agency’s in-house studio, S2DO. With a sharp eye for detail and a get-it-done attitude, continues to oversee S2DO’s shoots while collaborating across the agency’s integrated production team. Passionate about creativity and culture in all its forms, and always looking for new ways to bring meaningful stories to life.

fertornell@hotmail.com
305 799 2988
Irvine, CA

Education

Platt College San Diego
Graphic Design AAS
Dec 2022 Grad

Irvine Valley College
Honors Program
Completed GEs necesary to transfer

Employment

Casanova // McCann
Jr. Producer
2024-Present

Casanova // McCann
Production Assistant
2022-2023

La Jolla Country Club
Freelance Graphic Designer
2021-2022

Referrals

Valeria Maldini - Producer
310 428 6324
maldinivaleria@mac.com

Maria Elena de la Noval - Producer
305 632 6032
mariaenoval13@gmail.com

Lourdes Caballero - Producer
858 752 1867
lc.freelanceproductions@gmail.com

Skills

AI Platforms
Krea, ElevenLabs

Most Adobe Programs
Pr, Ai, Ps, Ae, In, Dw

Basic HTML Coding

Microsoft Programs
xlx, ppt, word

Press

LBB Online -
Fernanda Tornell On the Cultural Fluency Needed to Avoid Clichés and Stereotypes

1. NESTLE TOLL HOUSE | 4 Day Shoot

Managed a multi-day photoshoot, deliverables were 5 final images 3 Socials and 1 OLV. Worked closely with the creative team to align on vision, maintained production timelines, secured locations/permits and coordinated talent. Oversaw vendor relationships—food stylists, wardrobe, HMU, teacher—and ensured shoot logistics ran smoothly.

2. PRUDENTIAL | Feature Videos

Produced a series of videos featuring brand employees, managed full logistics for out-of-state production. Secured permits, coordinated travel, hotels, transportation, and accommodations for both clients and crew/agency. Worked closely with the creative team to finalize shot lists and ensure production aligned with brand messaging. Oversaw on-site execution, keeping the project on schedule while providing a seamless experience for clients and Prudential employees. Supervised the post-production process to deliver final assets on schedule and to spec.

3. NIDO | 3 Day Shoot

Managed a multi-day photoshoot that resulted in 25 final images. Worked closely with the creative team to align on vision, maintained production timelines, secured locations and coordinated talent (including child backups). Oversaw all vendor relationships—Art Department, wardrobe, HMU, teacher—and ensured shoot logistics ran smoothly. After wrap, supervised the post-production process to deliver final assets on schedule and to spec.

4. NESCAFÉ | Product Shots

Produced a studio shoot delivering 30+ high-quality product shots. Collaborated closely with food stylist and creative team to execute the visual direction and ensure every detail aligned with brand’s aesthetic. Coordinated all production logistics, supported production design on set, and managed the post-production process to deliver final assets on schedule.

5. NESCAFÉ | Socials/OLVs

Various projects for which I led production. Focused on social and online video (OLV) deliverables. Partnered closely with the creative team to align on content needs, secured shoot locations, and maintained production schedules from pre-pro through wrap, coordinated talent and managed vendors across wardrobe, HMU, and catering. Also oversaw the post-production workflow to ensure assets were delivered on time and in line with brand standards.

6. FRANZIA | “Franzia Encaja” OLVs

Produced a series of OLVs for Franzia. Aided in creative ideation and ollaborated closely creative team to execute visual direction. Coordinated all production logistics, supported production design on set, and managed the post-production process to deliver final assets on schedule.