Fernanda Tornell | Producer

Production Company Producer

Agency Producer

ampm | 2 Day Shoot

Lead producer for a full campaign which was CG heavy. Real products were scanned using photogrammetry and then rendered with CG. Product spots were shot practically. Deliverables included 4x :15 spots and their social resizes.

Honda | Retail AI Campaign

Lead producer for retail campaign which combined practically shot running footage with AI generated scenes. Oversaw production of AI footage from concept to approval while simultaneously managing edit and
post-production.

TXU Energy | 2 Day Shoot

Co-produced entire campaign, delilverables included 4x :30 and 6x :15 spots in addition to 7x original socials and 2x radio spots.

TXU Energy| 2 Day Shoot

Co-produced entire campaign, delilverables included 3x :30 and 3x :15 TV spots in addition to social resizes and 2x radio spots.

U.S. BANK | “Under Control” Full Campaign

Led the director search and collaborated with senior producer throughout the bidding process for this multi-platform campaign. Helped manage early-stage production logistics, scheduling, and creative alignment. Worked cross-functionally with internal teams and external vendors to set the production up for success across TV, radio, social, and display deliverables.

COLOGUARD | “Te Toca” Full Campaign

Supported senior producer on full multi-platform campaign, assisting with director research and outreach during the early stages. Worked closely with creative to ensure a smooth lead-up to the shoot.

USPS | “Siempre en Casa” Full Campaign

Supported the lead producer through the full production, assisting with the director search, bidding process, and all through production. After wrap, led the post-production process to deliver final assets on time and to spec.

USPS | “” Full Campaign

Supported the lead producer assisting with the director search, bidding process, pre-pro and through post production.

FERNANDA TORNELL

Hi! I’m Fernanda, a producer based in Los Angeles, CA. I am originally from Mexico City and have lived in Miami, Brazil and California. I am currently working at RPA where I get to work with brands such as Honda, ampm, TXU Energy and more.

My career started at Casanova // McCann, where I had the pleasure of working on small shoots to major productions, at the agency’s in-house studio and the agency’s integrated production team.

To me, creativity is what makes life exciting and I seek to bring meaningful stories and visions to to life.

fertornell@hotmail.com
305 799 2988

Employment

RPA
Integrated Producer
2025-Present

Casanova // McCann
Jr. Producer
2024-2025

Casanova // McCann
Production Assistant
2022-2023

Referrals

Kay Lynn Dutcher - Producer
310 779 6558
kdutcher@rpa.com

Valeria Maldini - Producer
310 428 6324
maldinivaleria@mac.com

Maria Elena de la Noval - Producer
305 632 6032
mariaenoval13@gmail.com

Lourdes Caballero - Producer
858 752 1867
lc.freelanceproductions@gmail.com

Education

Platt College San Diego
Graphic Design AAS
Dec 2022 Grad

Irvine Valley College
Honors Program

Press

LBB Online -
Fernanda Tornell On the Cultural Fluency Needed to Avoid Clichés and Stereotypes

Skills

AI Platforms
Krea, ElevenLabs

Most Adobe Programs
Pr, Ai, Ps, Ae, In, Dw

Basic HTML Coding

Microsoft Programs
xlx, ppt, word

Production Company Producer Agency Producer About Me