Production Company Producer
ampm | “Never Too Much”Lead producer for a CG-heavy campaign. Real products were scanned via photogrammetry and rendered with CG, while product spots were shot practically. Deliverables included 4x :15 OLVs and their social resizes.
TXU ENERGY | “Free Nights Cool Summers” Co-produced the entire campaign. Deliverables included 4x :30 and 6x :15 spots, plus 7 original social pieces and 2 radio spots.
HONDA | “Spring Retail”
Lead producer for a retail campaign blending practically shot footage with AI-generated scenes, the first project of its kind at the agency. Oversaw AI footage production from concept to approval while simultaneously managing edit and post-production, establishing the process for AI productions moving forward. Deliverables included 20x TV :30/:15s and 10 radio spots.
TXU ENERGY | “Unlimited Season Pass” Co-produced the entire campaign. Deliverables included 3x :30 and 3x :15 TV spots, social resizes, and 2 radio spots.
U.S. BANK | “Under Control”Led the director search and partnered with the senior producer through the bidding process for this multi-platform campaign. Managed early-stage production logistics, scheduling, and creative alignment, working cross-functionally with internal teams and external vendors to set the production up for success. Deliverables spanned TV, radio, digital, and social.
COLOGUARD | “Te Toca”
Supported the senior producer on a full multi-platform campaign, assisting with director research and outreach in the early stages and working closely with creative to ensure a smooth lead-up to the shoot. Deliverables spanned TV, radio, digital,
and social.
USPS | “Siempre en Casa”
Supported the lead producer through the full production, from director search and bidding process, through wrap. Then led post-production to deliver final assets on time and to spec. Deliverables included TV, Radio, Digital, and Social.
USPS | “Ground Advantage: Un Advantage
Para Tu Negocio”
Supported the lead producer through director search, bidding, pre-production, and post-production. Deliverables spanned TV, radio, digital, and social.
Hi! I'm Fernanda, a producer based in Los Angeles. Originally from Mexico City, I'm currently at RPA, working on campaigns for brands including Honda, ampm, and TXU Energy.
I began my career at Casanova // McCann, a leading Hispanic advertising agency, where I worked on everything from small-scale shoots to large commercial productions across the agency's in-house studio and integrated production team.
What I enjoy about producing is using my creativity for problem-solving behind the scenes. The logistics, pivots, and putting the puzzle together are what makes it exciting, there's something satisfying about figuring out how to make it happen.
fertornell@hotmail.com
305 799 2988
Employment RPA
Integrated Producer
2025-Present
Casanova // McCann
Jr. Producer
2024-2025
Casanova // McCann
Production Assistant
2022-2024
Referrals
Lourdes Caballero - Producer
858 752 1867
lc.freelanceproductions@gmail.com
Valeria Maldini - Producer
310 428 6324
maldinivaleria@mac.com
Maria Elena de la Noval - Producer
305 632 6032
mariaenoval13@gmail.com
LanguagesEnglish, Spanish, and Portuguese
Education
Platt College San Diego
Graphic Design AAS
Dec 2022 Grad
Irvine Valley College - Honors Program
Press
LBB Online - Fernanda Tornell On the Cultural Fluency Needed to Avoid Clichés and Stereotypes