Fernanda Tornell | Producer

Production Company Producer

Agency Producer

ampm | 2 Day Shoot

Lead producer for a full campaign which was CG heavy. Real products were scanned using photogrammetry and then rendered with CG. Product spots were shot practically. Deliverables included 4x :15 ENG/SPA and their social resizes.

Honda | Retail AI Campaign

Lead producer for retail campaign which combined practically shot running footage with AI generated scenes. Oversaw production of AI footage from concept to approval while simultaneously managing edit and
post-production.

TXU Energy | 2 Day Shoot

Co-produced entire campaign, delilverables included 4x :30 and 6x :15 spots in addition to 7x original socials and 2x radio spots.

TXU Energy| 2 Day Shoot

Co-produced entire campaign, delilverables included 3x :30 and 3x :15 TV spots in addition to social resizes and 2x radio spots.

U.S. BANK | “Under Control” Full Campaign

Led the director search and collaborated with senior producer throughout the bidding process for this multi-platform campaign. Helped manage early-stage production logistics, scheduling, and creative alignment. Worked cross-functionally with internal teams and external vendors to set the production up for success across TV, radio, social, and display deliverables.

COLOGUARD | “Te Toca” Full Campaign

Supported senior producer on full multi-platform campaign, assisting with director research and outreach during the early stages. Worked closely with creative to ensure a smooth lead-up to the shoot.

USPS | “Siempre en Casa” Full Campaign

Supported the lead producer through the full production, assisting with the director search, bidding process, and all through production. After wrap, led the post-production process to deliver final assets on time and to spec.

USPS | “” Full Campaign

Supported the lead producer assisting with the director search, bidding process, pre-pro and through post production.

FERNANDA TORNELL

Hi! I’m Fernanda, a producer based in Los Angeles, California. Originally from Mexico City, I’m currently a producer at RPA, where I work on campaigns for brands including Honda, ampm, TXU Energy, and more.

I began my career at Casanova // McCann, a leading Hispanic advertising agency, where I had the opportunity to work on everything from small-scale shoots to large commercial productions across both the agency’s in-house studio and integrated production team.

To me, creativity is what makes life exciting. I’m passionate about bringing meaningful stories and creative visions to life through thoughtful collaboration and production.

fertornell@hotmail.com
305 799 2988

Employment

RPA
Integrated Producer
2025-Present

Casanova // McCann
Jr. Producer
2024-2025

Casanova // McCann
Production Assistant
2022-2023

Referrals

Lourdes Caballero - Producer
858 752 1867
lc.freelanceproductions@gmail.com

Valeria Maldini - Producer
310 428 6324
maldinivaleria@mac.com

Maria Elena de la Noval - Producer
305 632 6032
mariaenoval13@gmail.com

Education

Platt College San Diego
Graphic Design AAS
Dec 2022 Grad

Irvine Valley College
Honors Program

Press

LBB Online -
Fernanda Tornell On the Cultural Fluency Needed to Avoid Clichés and Stereotypes

Skills

AI Platforms
Krea, ElevenLabs

Most Adobe Programs
Pr, Ai, Ps, Ae, In, Dw

Basic HTML Coding

Microsoft Programs
xlx, ppt, word

NESTLE TOLL HOUSE | 4 Day Shoot

Managed a multi-day photoshoot, deliverables were 5 final images 3 Socials and 1 OLV. Worked closely with the creative team to align on vision, maintained production timelines, secured locations/permits and coordinated talent. Oversaw vendor relationships—food stylists, wardrobe, Art Department, Hair and Makeup, on set-teacher—and ensured shoot logistics ran smoothly.

PRUDENTIAL | Feature Videos

Produced a series of videos featuring brand employees, managed full logistics for out-of-state production. Secured permits, coordinated travel, hotels, transportation, and accommodations for both clients and crew/agency. Worked closely with the creative team to finalize shot lists and ensure production aligned with brand messaging. Oversaw on-site execution, keeping the project on schedule while providing a seamless experience for clients and Prudential employees. Supervised the post-production to deliver final assets on schedule and to spec.

NIDO | 3 Day Shoot

Managed a multi-day photoshoot to produce 25 final images. Worked closely with the creative team to align on vision, maintained production timelines, secured locations and coordinated talent (including child talent backups). Oversaw all vendor relationships—Art Department, wardrobe, hair and makeup, teacher—and ensured shoot logistics ran smoothly. After wrap, supervised the post-production process to deliver final assets on schedule and to spec.

NESCAFÉ | Product Shots

Produced a studio shoot delivering 30+ multi-use product stills. Collaborated closely with food stylist and creative team to execute the visual direction and ensure every detail aligned with brand’s aesthetic. Coordinated all production logistics, supported production design on set, and managed the post-production process to deliver final assets on schedule.

NESCAFÉ | Socials/OLVs

Various projects for which I led production. Focused on social and online video (OLV) deliverables. Partnered closely with the creative team to align on content needs, secured shoot locations, and maintained production schedules from pre-pro through wrap, coordinated talent and managed vendors across wardrobe, hair and makeup, and catering. Also oversaw the post-production workflow to ensure assets were delivered on time and in line with brand standards.

FRANZIA | “Franzia Encaja” OLVs

Produced a series of OLVs for Franzia. Aided in creative ideation and collaborated closely creative team to execute visual direction. Coordinated all production logistics, supported production design on set, and managed the post-production process to deliver final assets on schedule.