Production Company Producer
ampm | “Never Too Much”Lead producer for a CG-heavy campaign. Real products were scanned via photogrammetry and rendered with CG, while product spots were shot practically. Deliverables included 4x :15 OLVs and their social resizes.
TXU ENERGY | “Free Nights Cool Summers” Co-produced the entire campaign. Deliverables included 4x :30 and 6x :15 spots, plus 7 original social pieces and 2 radio spots.
HONDA | “Spring Retail”
Lead producer for a retail campaign blending practically shot footage with AI-generated scenes, the first project of its kind at the agency. Oversaw AI footage production from concept to approval while simultaneously managing edit and post-production, establishing the process for AI productions moving forward. Deliverables included 20x TV :30/:15s and 10 radio spots.
TXU ENERGY | “Unlimited Season Pass” Co-produced the entire campaign. Deliverables included 3x :30 and 3x :15 TV spots, social resizes, and 2 radio spots.
U.S. BANK | “Under Control”Led the director search and partnered with the senior producer through the bidding process for this multi-platform campaign. Managed early-stage production logistics, scheduling, and creative alignment, working cross-functionally with internal teams and external vendors to set the production up for success. Deliverables spanned TV, radio, digital, and social.
COLOGUARD | “Te Toca”
Supported the senior producer on a full multi-platform campaign, assisting with director research and outreach in the early stages and working closely with creative to ensure a smooth lead-up to the shoot. Deliverables spanned TV, radio, digital,
and social.
USPS | “Siempre en Casa”
Supported the lead producer through the full production, from director search and bidding process, through wrap. Then led post-production to deliver final assets on time and to spec. Deliverables included TV, Radio, Digital, and Social.
USPS | “Ground Advantage: Un Advantage
Para Tu Negocio”
Supported the lead producer through director search, bidding, pre-production, and post-production. Deliverables spanned TV, radio, digital, and social.
Hi! I'm Fernanda, a producer based in Los Angeles. Originally from Mexico City, I'm currently at RPA, working on campaigns for brands including Honda, ampm, and TXU Energy.
I began my career at Casanova // McCann, a leading Hispanic advertising agency, where I worked on everything from small-scale shoots to large commercial productions across the agency's in-house studio and integrated production team.
What I enjoy about producing is using my creativity for problem-solving behind the scenes. The logistics, pivots, and putting the puzzle together are what makes it exciting, there's something satisfying about figuring out how to make it happen.
fertornell@hotmail.com
305 799 2988
Employment RPA
Integrated Producer
2025-Present
Casanova // McCann
Jr. Producer
2024-2025
Casanova // McCann
Production Assistant
2022-2024
Referrals
Lourdes Caballero - Producer
858 752 1867
lc.freelanceproductions@gmail.com
Valeria Maldini - Producer
310 428 6324
maldinivaleria@mac.com
Maria Elena de la Noval - Producer
305 632 6032
mariaenoval13@gmail.com
LanguagesEnglish, Spanish, and Portuguese
Education
Platt College San Diego
Graphic Design AAS
Dec 2022 Grad
Irvine Valley College - Honors Program
Press
LBB Online - Fernanda Tornell On the Cultural Fluency Needed to Avoid Clichés and Stereotypes
NESTLE TOLL HOUSE | “How Do You Cookie?”Managed a multi-day photoshoot delivering 5 final images, 3 social assets, and 1 OLV. Partnered with the creative team on vision, kept production on schedule, secured locations and permits, and coordinated talent. Managed vendor relationships across food styling, wardrobe, art department, hair and makeup, and the on-set teacher, keeping shoot logistics running smoothly.
PRUDENTIAL
Produced a series of employee-featured brand videos, managing full logistics for an out-of-state shoot - permits, travel, hotels, and transportation for both clients and crew. Worked with the creative team to finalize shot lists and keep production aligned with brand messaging. Oversaw on-site execution to keep the project on schedule and deliver a seamless experience for clients and Prudential employees, then supervised post-production to deliver final assets to spec.
NIDOManaged a multi-day photoshoot producing 25 final images. Partnered with the creative team on vision, kept production on schedule, secured locations, and coordinated talent, including child-talent backups. Managed all vendor relationships art department, wardrobe, hair and makeup, and to keep shoot logistics running smoothly. After wrap, supervised post-production to deliver final assets to spec.
NESCAFÉ
Produced a studio shoot delivering 30+ multi-use product stills. Worked closely with the food stylist and creative team to execute the visual direction and stay true to the brand's aesthetic. Coordinated all production logistics, supported on-set production design, and managed post-production through delivery.
NESCAFÉ
Led production on a series of social and OLV projects. Partnered with the creative team on content needs, secured shoot locations, and maintained production schedules from pre-production through wrap. Coordinated talent and managed vendors across wardrobe, hair and makeup, and catering, and oversaw post-production to ensure assets were delivered to brand standards.
Produced a series of OLVs for Franzia. Contributed to creative ideation and worked closely with the creative team to execute the visual direction. Coordinated all production logistics, supported on-set production design, and managed post-production through delivery.